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This web site sdicbsa.org had the following in the web page, "Fall Family Camp at Camp Balboa." We noticed that the webpage stated " Pack your gear and join us for the fun at Family Camp." It also said " BB and archery ranges, hikes, games, Geocaching, swimming, crafts, outdoor movie, campfire with skits, songs, and fun with your family! All campers will need a completed Annual Health and Medical Record. Have a poppin good time and earn great money for Scouting! Are now under way." The header had BSA as the highest ranking optimized keyword. It is followed by Boy Scouts of America, Scouting, and Cub Scout which isn't as ranked as highly as BSA. The next words sdicbsa.org used was Boy Scout. Varsity Scout was included but could not be seen by search engines.